Contenido
Master in Digital Marketing & E-commerce.
Tipo de Curso: Máster
Impartición: Presencial
Duración: 10 meses
Área: Marketing & Digital Transformation
Descripción.
The Master in Digital Marketing & E-commerce at EAE Business School Madrid provides marketing, sales and operations professionals with the necessary knowledge and skills to integrate new channels, media and approaches into a company's commercial and customer relationship strategy Whether you are a traditional business looking to take advantage of more effective marketing channels or an exclusively online business, the master addresses all the strategic and operational aspects of marketing and commerce in digital environments.
This program has a highly practical focus and is designed to prepare students for the professional field.
Why choose the Master in Digital Marketing & E-commerce at EAE Madrid?
Digital tools: You will acquire specific skills in CRM, Inbound Marketing, advertising on social networks, email marketing, e-commerce creation, mobile application development, affiliate marketing and programmatic advertising.
Certifications: The master prepares you to obtain the Google Ads and Google Analytics certifications, issued by Google.
New trends: Topics such as models based on Artificial Intelligence and Machine Learning, Metaverses, immersive technologies (virtual reality, augmented reality, mixed reality), collaborative economy, marketing automation and Blockchain are explored.
Prestigious alliances: EAE Business School Madrid is associated with the main marketing entities in Spain, such as the Spanish Marketing Association (AME) and the Spanish Association of Digital Economy (ADIGITAL).
Objetivos.
The Master in Digital Marketing & E-Commerce has as its main objectives:
Become a specialist in online marketing, communication and commercialization strategies, covering customer acquisition and loyalty in virtual environments, as well as offline customer retention through digital channels.
Provide a clear vision of digital planning and successful business adaptation strategies.
Develop skills to master the strategies, techniques and management of the main e-commerce platforms.
Create efficient strategies and systems for the integral management of logistics and customer service in B2C and B2B e-commerce environments.
Use specific tools for measuring and optimizing results in e-commerce businesses.
Acquire knowledge about various online marketing strategies and understand the influence of mobility on user and consumer behavior.
Requisitos.
To access the program, it is recommended to have a higher degree, preferably in areas related to Marketing, Advertising or Communication. However, the field of knowledge is not limited, and professional experience of more than two years in the business field is also valued.
Plan de estudios.
The agenda of the Master in Digital Marketing & E-Commerce is the following:
MODULE 1: Fundamentals of Marketing and Digital Communication
Introduction to the digital environment and axes of online marketing and communication – 6 ECTS
MODULE 2: Digital marketing planning
Search engine marketing and advertising – 6 ECTS
Performance Marketing – 6 ECTS
Social Media Marketing – 6 ECTS
MODULE 3: Web design and virtual store
Web design, usability and virtual store – 6 ECTS
Customer management, logistics and regulations – 6 ECTS
MODULE 4: Online Business Project and Indicators
Analysis of results – 6 ECTS
Online business plan – 6 ECTS
Final Master's Project – 12 ECTS
Más detalles.
True Potential Experience: An experience that combines our Master with a personalized professional development plan, guided by a True Potential Advisor, who will help you discover your true potential, focus it and develop it.
Minors: EAE Madrid offers you the opportunity to obtain an optional individualized specialization, online, which is completed at the end of your Master's, to stand out in the job market by strengthening your professional profile.
Career opportunities: Upon completion of the Master, you will be able to perform roles such as Director of Digital Marketing, Director of Electronic Commerce, Digital Brand Manager, Digital Project Manager, Electronic Commerce Manager, SEM Manager, SEO Manager, Social Media Manager, Content Curator, Digital Communication Manager...
